Im doing the mock paper from 2011 HL and there is a question "analyse the factors that affect the length of the product life cycle"
anybody have any ideas, completely lost here!
don't know if you still need help with this but the factors that affect it are basically just the six stages of the product life cycle: Development, Introduction, Growth, Maturity, Saturation, Decline. for example the development of a products can effect the length of the product life cycle as there are more cash outflows than inflows.
Yes they are the stages of the product life-cycle BUT the question is asking for the factors that affect or influence the lenght of a product life cycle. Here are a few examples:
Durability - Long lasting products, people do not need to replace often, market saturates quickly EG: Cars / Cookers
Fashion - HIghly fashionable items may have a short life cycle - EG: Trendy Clothing
Technological Improvements - new technology makes older technology obsoete quickly EG: Smartphones
Marketing - good marketing helps products to remain in the market place for longer.