(i) Health status: a person’s health status will affect their food choices. Someone who has specific dietary requirements will make choices based on their own health and wellbeing. Someone with coeliac disease will avoid foods that contain gluten as if they eat gluten, they may feel sick afterwards. Someone who has coronary heart disease will look after their health and wellbeing by choosing foods that are low in saturated fat. Food pyramid/ current healthy eating guidelines: every day we make decisions about what foods we eat. Many of these decisions are affected by the dietary guidelines that we already know about. We have been told by health experts that we need to consume 5-7 portions of fruit and vegetables a day. As a result, people make efforts to choose fruit and vegetables as they know the impact these choices have on their health e.g. more energy, better mood, less bowel problems
Takeaways: takeaway culture is huge in Ireland, especially after the lockdowns of 2020 and 2021. People’s wellbeing can influence their food choices when it comes to takeaways. People are aware of why you should avoid takeaways for health reasons – high fat, high salt, MSG etc. However, people can sometimes choose takeaways for their emotional wellbeing – to cheer themselves up, to relax etc.
(ii) Sustainability: now more than ever, we see that people are beginning to make their food choices based on the impact that they will have on the environment. We are seeing a huge increase in the number of vegans and vegetarians, as well as people who are having “meat free days”. People are beginning to live more responsibly as they can see the direct impact that their food choices have on the environment. Only 27% of people chose responsibility as a factor but this figure is set to increase in years to come.
Cost: people try to live responsibly by considering their food choices based on cost. If someone is on a low income, they will try to be responsible and avoid foods that are very expensive such as steak. This can lead to someone being responsible and choosing foods that suit their budget.